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Coach brand value in various countries

  Coach brand value in various countries

In Japan, COACH in the past three years, the fastest growth rate of imports of leather goods and accessories brand, has occupied the second largest market share, Coach Outlet brand in the United States by the famous fashion magazine "LUCKY" especially luxury brand named "the most to brag. On Yahoo! Auction search, LV, Coach, Gucci three brands of the highest frequency users query.
COACH has more than 200 stores in the United States has opened nearly 200 stores, and other countries in the world, mainly in Canada, France, the United Kingdom, Germany, Italy, Japan, Netherlands, Russia, the United Arab Emirates, Saudi Arabia, Singapore, Australia and


New Zealand, China, Taiwan and many other countries and regions. Coach extremely optimistic about the Chinese market, the COACH products stores have been opened in China, Hong Kong, Shanghai and other places, and is ready to open more in other large and medium-sized cities Coach Factorystore.


In 2000 alone, the the COACH brand's global sales already exceeded 550 million U.S. dollars (about 50 billion yuan), in 2003, the COACH brand's global sales of more more than 835 million U.S. dollars (about 7.2 billion yuan).
Companies invest a lot of money every year for worldwide publicity Coach Factory brand and its products. In the famous fashion magazine "ELLE" (Elle), URBANITES (city people), "NEXT MAGAZINE (the magazine)," ZIP MAGAZINE VOGUE "," LUCKY "and other English, Japanese , Traditional Chinese, Simplified Chinese, put in a the COACH product introduction. At the same time, for the Chinese-speaking world, also famous Chinese media, such as "Apple Daily", "Hong Kong Economic Times, Ming Pao Weekly put a large number of Chinese advertising to explore the Chinese market. These famous newspapers and magazines have dedicated author introduced Coach Factory Outlet brand and give a high evaluation.


Many foreign celebrities is a loyal customer Coach Factory Outlet purses. Foreign artists such as the famous singer Jennifer Lopez, Madonna, the Hollywood idol Julien Moore, Julia Roberts, and Marisa Tomei and other domestic artist Jia Yongjie also COACH2007 fall and winter will be published, carrying COACHThis season's new suede bag debut, Xue Kaili also backs this season unique emerald stripe C LOGO package appeared.


But in fact, COACH in the United States can only be regarded as high-end brand, so-called luxury goods in China only unique emerging phenomenon, however, consumer groups in other countries, especially in Europe and the United States, Coach Factory more tendency young people, is not considered expensive. Moreover, the price of its goods in China than in other European countries to a high of nearly 50%.





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